We’ve talked about TerryWhite Chemmart previously when we highlighted their campaign to improve the health of Australians. It is a true example of empowering patients to take control of their recovery with support (Team Effort) through education of self-care with the help of the pharmacist. “The Alive and Well campaign focuses on our commitment to provide the most [...]
Our 'Winning in OTC Pharmacy' workshop was designed to build the skills and competencies of our OTC Marketers in Korea to focus on more consumer-centric opportunities to build brands in this highly fragmented market. Throughout the day, the team tackled a case study on probiotics within the Korean Market. A category, which is notable for the [...]
Automated online GP services are now available in the UK! Innovative digital and social media marketing company, Orbital Media, has partnered with the University of Essex in an investment project to develop automated online GPs to offer medically-approved health advice for a range of minor ailments. This 30-month project uses AI and machine learning to [...]
'Driving Greater and Faster Innovation with Regulatory Affairs' There is a stereotype that regulatory professionals are ‘sales suppressors and policemen’ due to their responsibility ‘to protect the public health through compliance with FDA requirements while working with commercial colleagues to meet business objectives’ writes Ilyssa Levins in this article. Although this is their role, [...]
The OTC Training Academy will be in Singapore on October 25th as the region looks to new areas for growth. We will be looking at Merging Marketing and Regulatory Affairs to deliver better innovations through opportunities in latest technologies and creating skills for sustainable growth. Find out more on our Singapore Workshop page or to be [...]
The University of California at San Francisco Medical Center, the Ronald Reagan UCLA Medical Center and the Montefiore Medical Center in New York are among many hospitals nationwide that have begun “meds to beds” programs, in which prescription drugs are given directly to patients just before they are sent home (Fran Kritz, The Washington Post). [...]
The announcement from the medicines partnership of Australia is signalling the continued pressure by the Australian Government to reduce the cost of medicines on the National Budget, through the Pharmaceutical Benefit Scheme. Saving Aus$ 1.8 Billion over 10 years will involve cost reduction and maintenance on the supply price of medicines by the pharmaceutical industry [...]
In 2016, Self-care was still being described as a concept, an education for consumers that was yet to be truly harnessed. According to Darren Folker (GSK Sales Director) in an article describing the trends of the OTC Healthcare1, ‘the prophesied rise in self-care will eventually become a reality, with “macro global trends” – the rise in [...]
It is not new information that ‘the most under utilised resource in all of healthcare is the patient’ (Charles Safron MD). Since the 1970’s, certain doctors have been realising this, yet many still consider the patient a ‘third person’. Without this support from their doctors, patients are now taking control of their own health by [...]
"A deeper understanding of the consumer is critical to the development of strong brands. We cannot build great communication to convince individuals to buy or recommend our products without taking the time to focus on the needs, both emotional and physical, of the most important people for our brands" Steve Sowerby (The OTC Training Academy). [...]