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So far otctrainingacademy has created 42 blog entries.

Trevor on Top – Chapter 4 ‘Habits vs Routines’ …and repeat, and repeat.

How’s the new year’s resolution going?  80% of resolutions will have been abandoned by early February. But why? Many of the resolutions people set are health-related, and there is a lot from the behavioral sciences we can learn to help us to achieve what we want. One of the main reasons resolutions fail, is [...]

Trevor on Top – Chapter 4 ‘Habits vs Routines’ …and repeat, and repeat. 2023-01-24T11:37:01+00:00

Trevor on Top – Chapter 3 ‘Market Research’

“Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.” David Ogilvy We nearly all agree that’s true, but yet still launch products/services because we have asked our consumers what they want and would buy. And what happens? Well according to Harvard Business School professor [...]

Trevor on Top – Chapter 3 ‘Market Research’ 2022-11-01T10:44:44+00:00

Trevor on Top – Chapter 2 ‘Segmentation is good. Isn’t it?’

Well ...... segmentation works well for worms, oranges and grapefruits. But it has also been a staple of marketing for decades. In a brief history, Wendell R. Smith is generally credited to be the first to introduce the concept of market segmentation into marketing literature, releasing his publication of the article, "Product Differentiation and [...]

Trevor on Top – Chapter 2 ‘Segmentation is good. Isn’t it?’ 2023-01-24T09:44:27+00:00

Trevor on Top – Chapter 1 ‘Asking the Questions’

Last month, my curious mind was left even more curious after attending the excellent 32nd Nicholas Hall European Conference and The Consumer Healthcare Training Academy Workshop in Athens 2022. It was really great to be in a room, eye to eye as it were, with so many colleagues after so much time apart, trapped [...]

Trevor on Top – Chapter 1 ‘Asking the Questions’ 2022-06-14T10:45:11+01:00

Rethinking New Life Builders with Aki Kubo, Steve Sowerby and Dave McCaughan

The fastest-growing population in all Asian countries is the over 60s. Some call this the ‘aging population’, we call them the ‘New Life Builders’. The super-growth population of New Life Builders is only going to get bigger and play a greater role in all planning for all businesses. Life expectancy, in countries like Japan, [...]

Rethinking New Life Builders with Aki Kubo, Steve Sowerby and Dave McCaughan 2021-07-28T17:16:12+01:00

CHC & Immunity in the Elderly Population with Taichi Inui and Araksya Topchyan, Steve and Dave

An hour of stimulating exploration into the health and immunity of our elderly population to discover how we can be part of leading the charge with Nutritional Experts Taichi Inui, a Nutrition Science & Advocacy APAC Manager, and Araksya Topchyan, a Global Manager Medical Nutrition and Pharma at DSM. When we talk about the [...]

CHC & Immunity in the Elderly Population with Taichi Inui and Araksya Topchyan, Steve and Dave 2021-07-28T17:12:40+01:00

‘Water, Water … Not Enough Everywhere’ with Dr Randall Shannon, Dave McCaughan and Steve Sowerby

In a world where Covid, sustainability and wellness are the hot issues affecting so many health and wellness marketers, we sometimes forget the next "new normal" for all brands and marketers is and will be "Water Footprints". Water shortages, water re-use, healthy access to water, body hydration and wellness from water are all issues [...]

‘Water, Water … Not Enough Everywhere’ with Dr Randall Shannon, Dave McCaughan and Steve Sowerby 2021-07-28T17:08:58+01:00

The ‘2021: Health and Wellness will be different’ Download Finale

As we bring 2020 to a close, Hosts Steve Sowerby and Dave McCaughan, have joined forces to download on this years ‘2021: Health and Wellness will be different’ webinar series, where we have been joined by incredible industry experts; Dr. Randall Shannon, Taichi Inui and Araksya Topchyan, Aki Kubo, Stuart Lloyd, Jeremy Perrott, Chris [...]

The ‘2021: Health and Wellness will be different’ Download Finale 2021-07-28T17:09:23+01:00

‘The Only Way to Get Things Done is in Teams : Practical Collaboration’ with Allisyn James

THE FIRST WEBINAR IN OUR 2021 SERIES '2022 AND BEYOND'!! As professionals working in healthcare, none of us are strangers to the power of collaboration, to achieve more than we could individually, and its power to overcome barriers and drive meaningful results for our businesses. Now is the time to grasp collaboration and identify [...]

‘The Only Way to Get Things Done is in Teams : Practical Collaboration’ with Allisyn James 2021-07-28T17:01:26+01:00

Mental Wellness: A New Global Report with Ophelia Yeung, Dave McCaughan and Steve Sowerby

Living under COVID-related risks, restrictions, and uncertainties, our collective mental health has taken a beating. Mental wellness is gaining a lot of attention, as stress, depression, anxiety, sadness, and loneliness are no longer taboo subjects. But what is mental wellness? Is it the same as mental health, or the lack of mental illness? What [...]

Mental Wellness: A New Global Report with Ophelia Yeung, Dave McCaughan and Steve Sowerby 2021-07-28T17:05:09+01:00