“Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.” David Ogilvy We nearly all agree that’s true, but yet still launch products/services because we have asked our consumers what they want and would buy. And what happens? Well according to Harvard Business School professor [...]
Well ...... segmentation works well for worms, oranges and grapefruits. But it has also been a staple of marketing for decades. In a brief history, Wendell R. Smith is generally credited to be the first to introduce the concept of market segmentation into marketing literature, releasing his publication of the article, "Product Differentiation and [...]
Last month, my curious mind was left even more curious after attending the excellent 32nd Nicholas Hall European Conference and The Consumer Healthcare Training Academy Workshop in Athens 2022. It was really great to be in a room, eye to eye as it were, with so many colleagues after so much time apart, trapped [...]
The fastest-growing population in all Asian countries is the over 60s. Some call this the ‘aging population’, we call them the ‘New Life Builders’. The super-growth population of New Life Builders is only going to get bigger and play a greater role in all planning for all businesses. Life expectancy, in countries like Japan, [...]
An hour of stimulating exploration into the health and immunity of our elderly population to discover how we can be part of leading the charge with Nutritional Experts Taichi Inui, a Nutrition Science & Advocacy APAC Manager, and Araksya Topchyan, a Global Manager Medical Nutrition and Pharma at DSM. When we talk about the [...]
In a world where Covid, sustainability and wellness are the hot issues affecting so many health and wellness marketers, we sometimes forget the next "new normal" for all brands and marketers is and will be "Water Footprints". Water shortages, water re-use, healthy access to water, body hydration and wellness from water are all issues [...]
As we bring 2020 to a close, Hosts Steve Sowerby and Dave McCaughan, have joined forces to download on this years ‘2021: Health and Wellness will be different’ webinar series, where we have been joined by incredible industry experts; Dr. Randall Shannon, Taichi Inui and Araksya Topchyan, Aki Kubo, Stuart Lloyd, Jeremy Perrott, Chris [...]
THE FIRST WEBINAR IN OUR 2021 SERIES '2022 AND BEYOND'!! As professionals working in healthcare, none of us are strangers to the power of collaboration, to achieve more than we could individually, and its power to overcome barriers and drive meaningful results for our businesses. Now is the time to grasp collaboration and identify [...]
Living under COVID-related risks, restrictions, and uncertainties, our collective mental health has taken a beating. Mental wellness is gaining a lot of attention, as stress, depression, anxiety, sadness, and loneliness are no longer taboo subjects. But what is mental wellness? Is it the same as mental health, or the lack of mental illness? What [...]
In our research, the over 50s told us that they simply want to stay active, stay independent, stay mobile and carry on enjoying life as they age. This means looking after first and foremost your musculo-skeletal health. We also know from Public Health England data that this age group are simply not getting enough [...]