By Vernon Bradley and Paul McDonald (ArrowLine Marketing Ltd) Since re-opening in 1979, China has reasserted itself on the world stage and is now aggressively challenging the USA as the world’s leading economic power. As China moves “FROM THE FACTORY OF THE WORLD TO THE MARKET OF THE WORLD”, growth in China revolves around [...]
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So far emma has created 16 blog entries.
As a young marketer working in the world of CHC, I now realise that despite the trials and tribulations of the market, we really had a simple life compared to the challenges facing our marketers today. Previously, the ways to talk to our consumers were wonderfully simple, limited to the channels of TV, radio, [...]
We had more great speakers on Day 2 but one that stood out for me was Neerja Sewak (Brand Suntory) who focused on the magic that is ‘Brands - Chicken Essence’. Never have I heard a CCO be so open, honest and transparent about her brand. Talking with equal passion about what’s wrong and needs [...]
It was great to be back in Singapore for the 4th Nicholas Hall Asia-Pacific Conference and as is custom, Nicholas opened up the two days discussion as he went through the current situation facing the OTC Industry, underlining the mediocre growth that we are experiencing across the world. Clearly there are some factors as to [...]
We have just had a long panel session centred around why we are not able to engage change across government and industry, in spite of the vast amount of data that supports the opportunity for savings within the health care budget through switching to self care. I might offer hypothesise that though the evidence is [...]
The recent news that Amazon is 'interested in entering healthcare' has sent Global shockwaves through the industry but in reality we should not be surprised. If this was something new - the fact that digital technology will influence and direct healthcare has been clear for some years. These technology giants have been developing relationships with [...]
We’ve talked about TerryWhite Chemmart previously when we highlighted their campaign to improve the health of Australians. It is a true example of empowering patients to take control of their recovery with support (Team Effort) through education of self-care with the help of the pharmacist. “The Alive and Well campaign focuses on our commitment to provide the most [...]
Our 'Winning in OTC Pharmacy' workshop was designed to build the skills and competencies of our OTC Marketers in Korea to focus on more consumer-centric opportunities to build brands in this highly fragmented market. Throughout the day, the team tackled a case study on probiotics within the Korean Market. A category, which is notable for the [...]
Automated online GP services are now available in the UK! Innovative digital and social media marketing company, Orbital Media, has partnered with the University of Essex in an investment project to develop automated online GPs to offer medically-approved health advice for a range of minor ailments. This 30-month project uses AI and machine learning to [...]
'Driving Greater and Faster Innovation with Regulatory Affairs' There is a stereotype that regulatory professionals are ‘sales suppressors and policemen’ due to their responsibility ‘to protect the public health through compliance with FDA requirements while working with commercial colleagues to meet business objectives’ writes Ilyssa Levins in this article. Although this is their role, [...]