Marketing departments need to work with many stakeholders. As an Associate Director at the Institute of Collaborative Working (ICW), much of my time is spent helping different organisations work together to deliver on joint goals, but they often complain/mention the ‘Internal Terrorists’ within the organisation, who derail projects. Whether it [...]
I was recently speaking at a conference on collaboration and change and used the Alvin Toffler quote “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn”. Now whilst I do believe that we live in an ever-changing world, [...]
As I write this, an old friend is celebrating a 50th birthday. I speak of the barcode. Invented in 1948, the black and white lines (the Universal Product Code) were launched on April 3rd 1973, with the 1st product being scanned (chewing gum) in Troy, Ohio in 1974. This was [...]
How’s the new year’s resolution going? 80% of resolutions will have been abandoned by early February. But why? Many of the resolutions people set are health-related, and there is a lot from the behavioral sciences we can learn to help us to achieve what we want. One of the main reasons resolutions fail, is [...]
“Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.” David Ogilvy We nearly all agree that’s true, but yet still launch products/services because we have asked our consumers what they want and would buy. And what happens? Well according to Harvard Business School professor [...]
Well ...... segmentation works well for worms, oranges and grapefruits. But it has also been a staple of marketing for decades. In a brief history, Wendell R. Smith is generally credited to be the first to introduce the concept of market segmentation into marketing literature, releasing his publication of the article, "Product Differentiation and [...]
Last month, my curious mind was left even more curious after attending the excellent 32nd Nicholas Hall European Conference and The Consumer Healthcare Training Academy Workshop in Athens 2022. It was really great to be in a room, eye to eye as it were, with so many colleagues after so much time apart, trapped [...]
The fastest-growing population in all Asian countries is the over 60s. Some call this the ‘aging population’, we call them the ‘New Life Builders’. The super-growth population of New Life Builders is only going to get bigger and play a greater role in all planning for all businesses. Life expectancy, in countries like Japan, [...]
An hour of stimulating exploration into the health and immunity of our elderly population to discover how we can be part of leading the charge with Nutritional Experts Taichi Inui, a Nutrition Science & Advocacy APAC Manager, and Araksya Topchyan, a Global Manager Medical Nutrition and Pharma at DSM. When we talk about the [...]
In a world where Covid, sustainability and wellness are the hot issues affecting so many health and wellness marketers, we sometimes forget the next "new normal" for all brands and marketers is and will be "Water Footprints". Water shortages, water re-use, healthy access to water, body hydration and wellness from water are all issues [...]