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Trevor on Top – Chapter 7 ‘ Sales vs. Marketing’

Marketing departments need to work with many stakeholders. As an Associate Director at the Institute of Collaborative Working (ICW), much of my time is spent helping different organisations work together to deliver on joint goals, but they often complain/mention the ‘Internal Terrorists’ within the organisation, who derail projects. Whether it [...]

Trevor on Top – Chapter 7 ‘ Sales vs. Marketing’2024-06-12T10:26:44+01:00

Rethinking New Life Builders with Aki Kubo, Steve Sowerby and Dave McCaughan

The fastest-growing population in all Asian countries is the over 60s. Some call this the ‘aging population’, we call them the ‘New Life Builders’. The super-growth population of New Life Builders is only going to get bigger and play a greater role in all planning for all businesses. Life expectancy, in countries like Japan, [...]

Rethinking New Life Builders with Aki Kubo, Steve Sowerby and Dave McCaughan2021-07-28T17:16:12+01:00

CHC & Immunity in the Elderly Population with Taichi Inui and Araksya Topchyan, Steve and Dave

An hour of stimulating exploration into the health and immunity of our elderly population to discover how we can be part of leading the charge with Nutritional Experts Taichi Inui, a Nutrition Science & Advocacy APAC Manager, and Araksya Topchyan, a Global Manager Medical Nutrition and Pharma at DSM. When we talk about the [...]

CHC & Immunity in the Elderly Population with Taichi Inui and Araksya Topchyan, Steve and Dave2021-07-28T17:12:40+01:00

‘Water, Water … Not Enough Everywhere’ with Dr Randall Shannon, Dave McCaughan and Steve Sowerby

In a world where Covid, sustainability and wellness are the hot issues affecting so many health and wellness marketers, we sometimes forget the next "new normal" for all brands and marketers is and will be "Water Footprints". Water shortages, water re-use, healthy access to water, body hydration and wellness from water are all issues [...]

‘Water, Water … Not Enough Everywhere’ with Dr Randall Shannon, Dave McCaughan and Steve Sowerby2021-07-28T17:08:58+01:00

The ‘2021: Health and Wellness will be different’ Download Finale

As we bring 2020 to a close, Hosts Steve Sowerby and Dave McCaughan, have joined forces to download on this years ‘2021: Health and Wellness will be different’ webinar series, where we have been joined by incredible industry experts; Dr. Randall Shannon, Taichi Inui and Araksya Topchyan, Aki Kubo, Stuart Lloyd, Jeremy Perrott, Chris [...]

The ‘2021: Health and Wellness will be different’ Download Finale2021-07-28T17:09:23+01:00

‘The Only Way to Get Things Done is in Teams : Practical Collaboration’ with Allisyn James

THE FIRST WEBINAR IN OUR 2021 SERIES '2022 AND BEYOND'!! As professionals working in healthcare, none of us are strangers to the power of collaboration, to achieve more than we could individually, and its power to overcome barriers and drive meaningful results for our businesses. Now is the time to grasp collaboration and identify [...]

‘The Only Way to Get Things Done is in Teams : Practical Collaboration’ with Allisyn James2021-07-28T17:01:26+01:00

Mental Wellness: A New Global Report with Ophelia Yeung, Dave McCaughan and Steve Sowerby

Living under COVID-related risks, restrictions, and uncertainties, our collective mental health has taken a beating. Mental wellness is gaining a lot of attention, as stress, depression, anxiety, sadness, and loneliness are no longer taboo subjects. But what is mental wellness? Is it the same as mental health, or the lack of mental illness? What [...]

Mental Wellness: A New Global Report with Ophelia Yeung, Dave McCaughan and Steve Sowerby2021-07-28T17:05:09+01:00

Healthy Ageing: Why the over 50’s do need to supplement! with Dr Max Gowland

In our research, the over 50s told us that they simply want to stay active, stay independent, stay mobile and carry on enjoying life as they age. This means looking after first and foremost your musculo-skeletal health. We also know from Public Health England data that this age group are simply not getting enough [...]

Healthy Ageing: Why the over 50’s do need to supplement! with Dr Max Gowland2021-07-28T16:57:21+01:00

Caregiving; Hidden Opportunities for Brands and for Workforces with Debbie Howard

Long before COVID, there was another global healthcare crisis brewing: “family caregiving” - a job in which unpaid and primarily untrained family members take on the responsibility of caring for their aging loved ones, often at the risk of their own health and wellness. In the US alone, there are 53 million family caregivers [...]

Caregiving; Hidden Opportunities for Brands and for Workforces with Debbie Howard2021-07-28T16:46:08+01:00

Mental Health and Wellbeing from The Human Perspective with Melissa Gale

We all need to look within ourselves, within our families, and our organizations. The way we manage our lives is overall dysfunctional causing significant stress, ongoing stress, and eventually ill health/burnout. Search out the stats and you’ll see Health/ mental ill-health is hugely affecting the way we operate and our ability to fully function [...]

Mental Health and Wellbeing from The Human Perspective with Melissa Gale2021-07-28T12:39:57+01:00