In our research, the over 50s told us that they simply want to stay active, stay independent, stay mobile and carry on enjoying life as they age. This means looking after first and foremost your musculo-skeletal health. We also know from Public Health England data that this age group are simply not getting enough of the essential micronutrients from their diet alone and therefore will benefit nutritionally from sensible supplementation, preferably targeted towards key and relevant health areas. Click and listen in on this discussion led by Dr Max Gowland, Founder of Prime Fifty Ltd, a company dedicated to the health and wellbeing of the over 50s and beyond as he will take us through an overview of why such supplementation is necessary, benefiting this entire age group together with Steve Sowerby and Dave McCaughan.