Long before COVID, there was another global healthcare crisis brewing: “family caregiving” – a job in which unpaid and primarily untrained family members take on the responsibility of caring for their aging loved ones, often at the risk of their own health and wellness. In the US alone, there are 53 million family caregivers of aging adults. The numbers globally are unclear, but based on the reported numbers from only seven additional Western markets, the global total would have to be close to 500 million people, once we also factor in Asian markets. Of course, this number is rapidly increasing with global ageing trends. Three-quarters of these family caregivers also work full-time, creating productivity and retention challenges for companies. There are opportunities abound for supporting these family caregivers in their work, to keep their care receivers safe and comfortable as they age – as well as to keep themselves healthy and whole. Click and listen in as Debbie highlights the opportunities for companies to recognise and provide solutions to this often hidden segment of caregivers – from both the brand strategy and employer viewpoints