The announcement from the medicines partnership of Australia is signalling the continued pressure by the Australian Government to reduce the cost of medicines on the National Budget, through the Pharmaceutical Benefit Scheme. Saving Aus$ 1.8 Billion over 10 years will involve cost reduction and maintenance on the supply price of medicines by the pharmaceutical industry [...]

In 2016, Self-care was still being described as a concept, an education for consumers that was yet to be truly harnessed. According to Darren Folker (GSK Sales Director) in an article describing the trends of the OTC Healthcare1, ‘the prophesied rise in self-care will eventually become a reality, with “macro global trends” – the rise in [...]

It is not new information that ‘the most under utilised resource in all of healthcare is the patient’ (Charles Safron MD). Since the 1970’s, certain doctors have been realising this, yet many still consider the patient a ‘third person’. Without this support from their doctors, patients are now taking control of their own health by [...]

"A deeper understanding of the consumer is critical to the development of strong brands. We cannot build great communication to convince individuals to buy or recommend our products without taking the time to focus on the needs, both emotional and physical, of the most important people for our brands" Steve Sowerby (The OTC Training Academy). [...]

In a world where the OTC Pharmacy market is extremely fragmented, it is becoming very important to understand and appreciate our key stakeholders. In an article discussing the trends of OTC Pharmacy, Darren Folker (Sales Director, GSK) states that the environment is becoming more competitive and pharmacy remains an important destination for growth: “Our growth [...]