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emma

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So far emma has created 16 blog entries.

Taking Patients from Meds-to-Beds

The University of California at San Francisco Medical Center, the Ronald Reagan UCLA Medical Center and the Montefiore Medical Center in New York are among many hospitals nationwide that have begun “meds to beds” programs, in which prescription drugs are given directly to patients just before they are sent home (Fran Kritz, The Washington Post). [...]

Taking Patients from Meds-to-Beds 2017-09-11T03:28:34+01:00

Health Budget 2017 – An opportunity for Self Medication in Australia?  

The announcement from the medicines partnership of Australia is signalling the continued pressure by the Australian Government to reduce the cost of medicines on the National Budget, through the Pharmaceutical Benefit Scheme. Saving Aus$ 1.8 Billion over 10 years will involve cost reduction and maintenance on the supply price of medicines by the pharmaceutical industry [...]

Health Budget 2017 – An opportunity for Self Medication in Australia?   2017-08-30T11:47:54+01:00

Looking after the True Hero #LoveYourNerves

In 2016, Self-care was still being described as a concept, an education for consumers that was yet to be truly harnessed. According to Darren Folker (GSK Sales Director) in an article describing the trends of the OTC Healthcare1, ‘the prophesied rise in self-care will eventually become a reality, with “macro global trends” – the rise in [...]

Looking after the True Hero #LoveYourNerves 2017-08-23T10:10:36+01:00

LET PATIENTS HELP

It is not new information that ‘the most under utilised resource in all of healthcare is the patient’ (Charles Safron MD). Since the 1970’s, certain doctors have been realising this, yet many still consider the patient a ‘third person’. Without this support from their doctors, patients are now taking control of their own health by [...]

LET PATIENTS HELP 2017-08-11T12:44:12+01:00

Empower your business with insight and innovation – Sydney 2017

"A deeper understanding of the consumer is critical to the development of strong brands. We cannot build great communication to convince individuals to buy or recommend our products without taking the time to focus on the needs, both emotional and physical, of the most important people for our brands" Steve Sowerby (The OTC Training Academy). [...]

Empower your business with insight and innovation – Sydney 2017 2017-08-22T13:54:31+01:00

Seize your chance to join the OTC Training Academy in Seoul

In a world where the OTC Pharmacy market is extremely fragmented, it is becoming very important to understand and appreciate our key stakeholders. In an article discussing the trends of OTC Pharmacy, Darren Folker (Sales Director, GSK) states that the environment is becoming more competitive and pharmacy remains an important destination for growth: “Our growth [...]

Seize your chance to join the OTC Training Academy in Seoul 2017-08-01T12:34:10+01:00