In a world where the OTC Pharmacy market is extremely fragmented, it is becoming very important to understand and appreciate our key stakeholders. In an article discussing the trends of OTC Pharmacy, Darren Folker (Sales Director, GSK) states that the environment is becoming more competitive and pharmacy remains an important destination for growth: “Our growth [...]
Take a look at the insights and experiences Peter Brady shared with attendees at the open training workshop in Munich earlier this year!
US adults want more healthcare innovation, suggests a Klick Health survey of over 1,000 people conducted by Maru / Matchbox. Only 17% of respondents think that health-related industries are currently the most innovative out of 18 industries examined. Health & wellness, pharmaceuticals and hospitals were seen as lagging behind consumer electronics, telecommunications and media & [...]
An interview with David Taylor reviewing the highlights of the April 2017 Training Workshop held in Munich, in which he discusses some of the highlights of the day, and insights into New Technologies that consumer healthcare marketers can, and should, embrace!
Our latest OTC Academy Workshop was held in Bangkok last week, with attendees joining together to learn optimum techniques to engage with Pharmacy stakeholders. The OTC Training Academy brings teams together in a unique training environment to share insights and expertise in a highly interactive format. Our next training events are: Winning in OTC [...]
The OTC Industry is still only growing at 4.3%, which is vastly under-representing the tremendous potential of this industry. We had the opportunity to begin to change the future of OTC, with a team of 30 industry leaders and practitioners, at our Winning in the OTC Pharmacy workshop. Working on a practical case, we [...]
Our latest OTC Academy Workshop was held in Bangkok on 3 May, with attendees joining together to learn optimum techniques to engage with Pharmacy stakeholders. Attendees participated in interactive team exercises to use the training tools they are learning and troubleshoot ideas. Delegates described the event in Bangkok this week as: “Very effective way of compressing [...]
As a business, DewGibbons + Partners have attended the Nicholas Hall European OTC insight conference for several years. This year, in the beautiful surroundings of Munich, we had the honour of leading an Action Workshop session on creative brand extension. It was an enlightening to see OTC colleagues, from companies large and small and [...]
As a digital management consultant and trainer, I am fortunate enough to interface with professionals from a range of different industries. These include Office Products, Banking, Real Estate, Professional Services and the Non Profit sector. However disparate these industry segments may be, one thing is true for all of them. They are all being [...]
Here's a preview of the Digital Action Workshop, happening today (5 April) in Munich! Reviewing best practices in digital marketing, and how you can make the best use of new technological advancements, including wearable devices and other innovations, there is a real buzz around the room as teams get together to review different formats, devices [...]