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Trevor on Top – Chapter 5 ‘Are you missing a trick?’

As I write this, an old friend is celebrating a 50th birthday. I speak of the barcode. Invented in 1948, the black and white lines (the Universal Product Code) were launched on April 3rd 1973, with the 1st product being scanned (chewing gum) in Troy, Ohio in 1974. This was [...]

Trevor on Top – Chapter 5 ‘Are you missing a trick?’2023-04-11T07:52:50+01:00

Taking a journey of Digital Transformation

On 26 July in Singapore, Nicholas Hall, Shayne Garcia-Madamba and David McCaughan ed an open workshop exploring how marketers can transform their strategy to ensure they are responding to the consumers' need for meaningful digital experiences with brands. They explored how to define your digital maturity model and identify the ideal digital role for your [...]

Taking a journey of Digital Transformation2018-07-26T14:01:40+01:00