Marketing departments need to work with many stakeholders. As an Associate Director at the Institute of Collaborative Working (ICW), much of my time is spent helping different organisations work together to deliver on joint goals, but they often complain/mention the ‘Internal Terrorists’ within the organisation, who derail projects. Whether it [...]
As I write this, an old friend is celebrating a 50th birthday. I speak of the barcode. Invented in 1948, the black and white lines (the Universal Product Code) were launched on April 3rd 1973, with the 1st product being scanned (chewing gum) in Troy, Ohio in 1974. This was [...]
On 26 July in Singapore, Nicholas Hall, Shayne Garcia-Madamba and David McCaughan ed an open workshop exploring how marketers can transform their strategy to ensure they are responding to the consumers' need for meaningful digital experiences with brands. They explored how to define your digital maturity model and identify the ideal digital role for your [...]