The OTC Industry is still only growing at 4.3%, which is vastly under-representing the tremendous potential of this industry. We had the opportunity to begin to change the future of OTC, with a team of 30 industry leaders and practitioners, at our Winning in the OTC Pharmacy workshop. Working on a practical case, we [...]

Our latest OTC Academy Workshop was held in Bangkok on 3 May, with attendees joining together to learn optimum techniques to engage with Pharmacy stakeholders. Attendees participated in interactive team exercises to use the training tools they are learning and troubleshoot ideas. Delegates described the event in Bangkok this week as: “Very effective way of compressing [...]

As a business, DewGibbons + Partners have attended the Nicholas Hall European OTC insight conference for several years. This year, in the beautiful surroundings of Munich, we had the honour of leading an Action Workshop session on creative brand extension.   It was an enlightening to see OTC colleagues, from companies large and small and [...]

  As a digital management consultant and trainer, I am fortunate enough to interface with professionals from a range of different industries. These include Office Products, Banking, Real Estate, Professional Services and the Non Profit sector. However disparate these industry segments may be, one thing is true for all of them. They are all being [...]

Here's a preview of the Digital Action Workshop, happening today (5 April) in Munich! Reviewing best practices in digital marketing, and how you can make the best use of new technological advancements, including wearable devices and other innovations, there is a real buzz around the room as teams get together to review different formats, devices [...]