On my travels I meet various people who operate globally and locally and one of the things I like to question them about is whether they feel that they are in touch with their consumers. Do they trust their brand or brands? I would also ask you the same question – are you successfully [...]

Ringing the Changes Change management – moving the company culture from Rx to Consumer focus Changing the strategy from Rx to OTC is in line with the trends of the market However it means the organization has to change This change involves people, process, values: the culture To change the organization we have to [...]