Here’s a preview of the Digital Action Workshop, happening today (5 April) in Munich!

Reviewing best practices in digital marketing, and how you can make the best use of new technological advancements, including wearable devices and other innovations, there is a real buzz around the room as teams get together to review different formats, devices and the endless possibilities!!

The morning session saw delegates brainstorming in groups as baby boomers, millennials, veterans and generation X. Divulging marketing tactics and strategies through working together with people from varied OTC industry based roles is one way we teach our delegates to win in pharmacy!