Day 1: Trends in the Industry           Day 2: Winning in Consumer Healthcare

Objective

Day 1:

• To understand global trends impacting consumer healthcare and the impact of these in the local market
• To explore the ever-increasing importance of adjacent categories and how to build your strategy around these

Day 2:

• To build essential skills in order to win in the consumer healthcare field
• To understand a Brand Building approach and align key departments and stakeholders
• To enable the development of sales opportunities and solutions

Programme

Day 1:

How to shape new Business Strategies to reflect a weakening economy

• Judging the significance of OTC Adjacencies

• Putting the Innovation back into New Product Development

• Strengthening Branding: line extensions and umbrella branding

• Going Digital

• Interactive Discussion Group: led by Nicholas Hall and representatives of  local stakeholders including Regulatory, Commercial and Distribution.

Day 2:

08:30: Welcome, Objectives, Agenda and Ways of Working, Introductions

08.45: Global and Regional Market Overview

09.15: Introducing Winning in Consumer Healthcare Process

09.45: Case Study Presentation

10.15: Coffee Break

10.35: Presentation – Developing Understanding: Brand, Category and Competitors

11.30: Group Work: Understanding Consumers and Shoppers

12.00: Groups: Present back for Alignment & Builds

12.30: Lunch

13.30: Presentation – Identify Opportunities

14.00: Group Work: Creating ‘Win Win Win’ Opportunities

14.30: Groups: Present back for Alignment & Builds

15.30: Coffee Break

15.45: Presentation and Group Work: Communication

16.15: Groups: Present back for Alignment & Builds

16.45: Presentation: Implementation with Excellence

17.15: Key Learning and Wrap Up

You can opt to join either workshop or join us for both days!

Deliverables

• Participants to develop understanding of key stakeholders (customers, healthcare professionals, consumers, brand and competitors)
• How to develop sales opportunities and solutions in a consistent and consultative way, that will add greatest competitive advantage for your brand

Attendees

• Sales, Shopper & Customer, Marketing, Detailing executives

• Senior executives looking for growth

• Business Development executives

• New Product Development/Innovation leaders