Winning the Future: Developing Insight And Innovation Strategies For A Successful Future In Consumer Healthcare
Novotel Sydney on Darling Harbour
Objective
To empower you and your team with the tools, tips and techniques you need to maximise your potential, with the ultimate goal of achieving sustainable growth for your Consumer Healthcare business.
Schedule
• OTC Global trends – Predicting the Future for Consumer Healthcare – How will the next 10 years affect the
future of the self medication industry in Australia and New Zealand. This session will present some insight
ful and exciting predictions impacting the industry using Industry data and Local and Global experience of
the speakers and participants. We will challenge and debate to draw out implications to our businesses
in ANZ.
• Building insights – Creating an innovation challenge and the importance of a process / framework for
developing consumer, customer, healthcare professional, category, brand insights. Case Study exercise
on Insights.
• Innovating on communication (focus on digital) and commercial activities – Driving innovation through
our consumer and customer relationships – Case Study exercise on promotions
• Innovating on existing products / switches, claims, benefits – Driving innovation through our current
assortment. Case study exercise on Super Claiming.
• Innovation with new products – successful take-to-market strategy presented with case studies.
There will be a group discussion and exercise on creativity outside the box applied to the case study.
• Living Innovation – a framework for developing and driving an innovation culture across the organisation:
human dynamics, best practices process, pathfinder innovation competencies profiles. There will be a
group discussion on the implications to Innovation Leadership in the self-medication industry
• Q&A and close
Schedule
Global OTC trends
• Back into the futures market
• Futurologists
• What do the next 10 years have in store for consumer healthcare marketers?
This session will present some insightful and exciting predictions impacting the industry using data from Nicholas Hall’s DB6 Global OTC Sales Database. Discussion will be encouraged to have maximum interaction and participation.
Probiotics Case Study
• Interactive team exercise
• Building insights
• Creating an innovation challenge showing the importance of a process / framework for developing consumer, customer, HCP, category and brand insights
• Case Study exercise – Insights
Innovation via digital communications and commercial activities
• Driving innovation through our consumer and customer relationships
• Case Study exercise – Promotions
Innovation via existing portfolio
• Driving innovation through your current products and Switch pipeline by focusing on claims and benefits
• Case study exercise – Super Claiming
Innovation via new products
• Successful take-to-market strategy for new launches and product development, presented with relevant case studies
• Case study exercise – creativity, thinking outside the box
Living Innovation
• A framework for developing and driving an innovation culture across your organisation
• Focusing on human dynamics, best practices processes and pathfinder innovation competency profiling
• Group discussion on the implications to Innovation Leadership in OTC industry
Q&A and close
Schedule
Global OTC trends
• Back into the futures market
• Futurologists
• What do the next 10 years have in store for consumer healthcare marketers?
This session will present some insightful and exciting predictions impacting the industry using data from Nicholas Hall’s DB6 Global OTC Sales Database. Discussion will be encouraged to have maximum interaction and participation.
Probiotics Case Study
• Interactive team exercise
• Building insights
• Creating an innovation challenge showing the importance of a process / framework for developing consumer, customer, HCP, category and brand insights
• Case Study exercise – Insights
Innovation via digital communications and commercial activities
• Driving innovation through our consumer and customer relationships
• Case Study exercise – Promotions
Innovation via existing portfolio
• Driving innovation through your current products and Switch pipeline by focusing on claims and benefits
• Case study exercise – Super Claiming
Innovation via new products
• Successful take-to-market strategy for new launches and product development, presented with relevant case studies
• Case study exercise – creativity, thinking outside the box
Living Innovation
• A framework for developing and driving an innovation culture across your organisation
• Focusing on human dynamics, best practices processes and pathfinder innovation competency profiling
• Group discussion on the implications to Innovation Leadership in OTC industry
Q&A and close
Deliverables
- Participants to learn from key insights and predictions for the future of the global and local consumer healthcare market
- How to develop understanding of key innovation strategies and how these can be used to optimise strategy and performance
Attendees
Sales, Business Development, Brand Management, Shopper & Customer, Marketing