Embracing Digital Transformation

Marina Mandarin, Singapore

Objective

PARTICIPANTS WILL:

1. Assess their digital maturity stage and develop a transformative roadmap in leveraging  the power of digital in impacting their business goals

2. Be able to determine strengths and weaknesses of their existing digial media capabilities (technology, vision, people) and optimise towards a holistic and cost-effectvie use of digital marketing

3. Understand and apply the brilliant basics of expanding current campaigns using digital marketing strategies via planning, buying, and optimising

Schedule

How to Transform?

Today’s realities of a fast evolving world driven by consumers demanding meaningful digital experiences with brands

How must we respond:

• Technology • Progressive Data Insight • People

Defining your digital maturity model

Level 1 – Customer engagement

Level 2 – Digital strategy management

Level 3 – Driving Data and Performance

Level 4 – Innovation and Pogression

Level 5 – Digital Leadership and Governance

Discovering the role (or roles) of digital for the brand

Solidifying your digital strategy – the diference of the “pyramid” and the “loop”

Digital marketing brilliance

• Planning • Buying • Optimising

Performance Marketing – measuring what matters

Building Benchmarks

Creating our brand’s evolving ecosystem: from traditional marketing to omni-channel marketing

Deliverables

1. Participants to develop understanding of key stakeholders (customers, healthcare professionals, consumers, brand and competitors)
2. How to develop sales opportunities and solutions in a consistent and consultative way, that will add greatest competitive advantage for your brand

Attendees

Sales & Marketing, Strategic Marketers, New Digital Marketers, Commercial Managers, Media Managers