Winning in OTC Pharmacy

Intercontinental Seoul Coex, Seoul

Objective

To build essential skills for teams to ‘Win in OTC Pharmacy’ through a Brand Building approach, aligning all key departments and individuals with tips, techniques and pragmatic tools

Schedule

Time Topic
08:30: Welcome, Objectives, Agenda and Ways of Working, Introductions
08.45: Global and Regional Market Overview
09.15: Introducing Winning in OTC Pharmacy Process
09.45: Case Study Presentation
10.15: Coffee Break
10.35: Presentation – Developing Understanding: Brand, Category and Competitors
11.30: Group Work: Understanding Consumers and Shoppers
12.00: Groups: Present back for Alighment & Builds
12.30: Lunch
13.30: Presentation – Identify Opportunities
14.00: Group Work: Creating Win Win Win Opportunities
14.30: Groups: Present back for Alignment & Builds
15.30: Coffee Break
15.45: Presentation and Group Work: Communication
16.15: Groups: Present back for Alignment & Builds
16.45: Presentation: Sales Forecasting and Performance Tracking
17.15: Key Learning and Wrap Up

Deliverables

1. Participants to develop understanding of key stakeholders (customers, healthcare professionals, consumers, brand and competitors)
2. How to develop sales opportunities and solutions in a consistent and consultative way, that will add greatest competitive advantage for your brand

Attendees

Sales, Shopper & Customer, Marketing, Detailing