Winning in Consumer Healthcare

Hilton Stockholm Slussen

Objective

• Introduction to global trends as an inspiration to the Nordic market
• Creating winning opportunities in Nordic pharmacies
• Building OTC Brands in the Nordics

Deliverables

• Understanding culture, role and perspective of key stakeholders (customers, HCPs, consumers and competitors)
• Finding inspiration to create the greatest competitive advantage for your brand
• Development of brand initiatives leading to sales opportunities and tailored solutions

Attendees

Sales, Shopper & Customer, Marketing, Detailing

A unique opportunity to build essential skills for teams to Win in Consumer Healthcare, through a Brand Building approach, aligning all key departments and individuals with tips, techniques and pragmatic tools.

Contact us for details of rates to attend just one of the days, or you can book to join both days using the below booking option.

Day 1: 28 August

Trends in the Industry

09:00: Introduction & Workshop Objectives

How to shape new Business Strategies to reflect a weakening economy

Judging the significance of CHC Adjacencies

09:30: A review of Global Trends

11.00: Coffee Break

11.30: Nordic Market Opportunities and approach to 4 different cultures

Trends in the Nordic region: are they the same as Global, or will the 4 major markets go their own way?

These sessions will be followed by a digitally-enhanced Q&A session led by Trevor Gore, in which delegates’ preferences on which high-profile opportunities are right for the Nordic markets will be recorded electronically.

13.00: Lunch

14.00: Putting the Innovation back into New Product Development

New sectors of unmet consumer demand; innovative formulations & delivery systems; medtech

Strengthening Branding: line extensions and umbrella branding.

15.45: Coffee Break

16.15: Brainstorming on relevant and topical issues, including digital marketing, eCommerce, medical cannabis, vaping, national and organic products and a host of other topics.

17.30: Summary & Conclusions

Day 2: 29 August 

Winning in Consumer Healthcare, led by Trevor Gore of The CHC Training Academy

09:00 Welcome, Introductions and Review of Day 1

09:30 Change Management

09:45 Introducing the Winning in Consumer Healthcare Process

10:00 Case Study Presentation

10.30 Coffee Break

10:45 Building Insights and Understanding: Category, Brand and Competitors, Consumers and Customers

11:45 Group Work: Defining the Category

12:15 Present back for Alignment  & Builds

13:00 Lunch

13:45 Identify Opportunities

14:15 Group Work: Creating Win-Win-Win Opportunities

15:00 Groups: Present back for Alignment  & Builds

15:45 Coffee Break

 16:00 Developing the Communication Strategy

16:30 Group Work: Telling your Brand Story

17:00 Groups: Present back for Alignment  & Builds

17:30 Key Learning and Wrap up

17:45 Close

Date

28-29 August 2019

Time

8.30am - 5.15pm

Location

Hilton Stockholm Slussen
Guldgränd 8, 104 65 Stockholm, Sweden
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Price

Early bird rate: £1250+VAT (Offer ends 18 July 2019)
Full rate: £1350+VAT
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