The Power of Insights: Mapping the Journey from Data to a Great Future

Novotel Ambassador Seoul Gangnam

Objective

•To understand how to identify data and the different sources to use to find it
•To understand how to move from fact to emotion, to connect with our future consumers

Deliverables

•To develop the tools to mine the data, to create great insights and Win Win Win opportunities
•To understand the areas of insight territories and how to prioritise them
•To empower teams to know, understand, believe in the  importance of real insight and act to use them to strengthen the future of Consumer Healthcare

Attendees

Sales, Shopper & Customer, Marketing, Detailing

This is the first in a series of three workshops:

1.The Power of Insights
2.Evaluation of Strategy and Smart Execution (November 2019)
3.Measuring the Effectiveness and Efficiency of the Program/ Keeping you Strategy on Track (May 2020)

You also have the option to register now for all 3 dates and save on your total booking fee – secure your place for all 3 at the discounted rate of US$3,300.

Through ‘The Power of Insights’ Workshop, we will learn to develop our core skills in developing insights using a real case study, enabling us to apply to powerful strategies, campaigns, messages and promotions that connects not just with the minds but the hearts of individuals in our communities.

Date

12 June 2019

Time

8.30am - 5.15pm

Location

Novotel Ambassador Seoul Gangnam
130 Bongeunsa-ro, Yeoksam-dong, Gangnam-gu, Seoul, South Korea
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Price

Early bird rate: £1050+VAT (Offer ends )
Full rate: £1165+VAT
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