Today’s Opportunity not Tomorrow’s Problem:
Transforming the Digital Opportunity to Reach Asia’s Older Populations, its Biggest Growth Market


• How to build a digital campaign structure against a specific audience
• How to apply simple tools for understanding and reaching a key
audience with digital platforms
• How the “old and ageing” are really the “New Life Builders” who are
looking to continue to do more in life and how they can and should be
adding life to your business
• How to rethink about ageing populations not as tomorrow’s problems
but as today’s biggest opportunity and reach them with effective digital solutions


•Deep insights on all key stokeholes and category
•Win Win Win Category Building Opportunities
•Practical tools, tips and techniques to use back in your business


• Anyone wanting to understand how to transform how they use
digital media to reach important potential customers.
• Brand and marketing executives who want to achieve real growth
by looking at where opportunity is really growing
• Marketers who want to know how better to expand their business
with the fastest growing and wealthiest population segment in Asia
• Smart business people looking to use digital platforms to grow
opportunities targeting the changing, dynamic older consumer and their carers

Join Nicholas Hall and a team of local Asia-Pacific Consumer Healthcare experts at our sixth Asia-Pacific event, focusing on the theme of ‘Point of Care’. This one-day workshop during the conference will focus on how to reach Asia’s older populations.


15 October 2019


8.30am - 5.15pm


Fairmont, 80 Bras Basah Rd, Singapore, 189560, Singapore
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Full rate: £950+VAT
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